Dishang will establish more than 1,000 points of sale, including shop-in-shops and 500-plus Izod brand stores, during its initial five-year term. Dishang has opened its first four Izod stores in China in Beijing, Shanghai, Weihai and Zinzhuang.
The agreement includes the right to use all Izod sub-brands including Izod PFX and Izod Golf. Product categories include tops, casual pants and shorts, jeans, sweaters, unconstructed blazers, outerwear, swimwear, casual footwear, dresses, skirts, shapewear, travel kits and wallets.
“We expect the active, energetic personality of the Izod brand to be a natural fit as consumers in the world's most populous nation and its neighbors increasingly express themselves through credible
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