Peter Rabbit Drives Global Apparel Growth for Penguin Ventures

New deals announced with Blade & Rose, MORI, Children’s Apparel Network, Cotton On and Dreamland Baby.

License Global

September 13, 2022

2 Min Read
Peter Rabbit toddler apparel from Blade & Rose.
Peter Rabbit toddler apparel from Blade & Rose.Blade & Rose

Penguin Ventures has announced a series of new worldwide Peter Rabbit apparel partners on behalf of The World of Peter Rabbit brand owner, Frederick Warne & Co., with new territories secured in the category. 

“The demand for Peter Rabbit apparel has surpassed all expectations this year, with the widest global presence in this category for the brand in Ventures’ history,” says Lindsay Pearl, head of international licensing, Penguin Ventures. “With meaningful presence in key markets, it is heartening to see how much Peter continues to resonate with our global audience, from infant ranges through to women’s nightwear and a family offering, Peter Rabbit remains as desirable as ever.” 

Blade & Rose launched its first Peter Rabbit apparel range in the U.K. last year, resulting in a recent win at the Gift of the Year awards. The licensee will expand its Peter Rabbit ranges for 0 to 4-year-olds across Europe. Italy will be the first market to launch the range online in October. 

A newly signed deal with London-based baby and toddler clothing brand, MORI, will see Peter Rabbit sleepwear and daywear crafted in its signature organic fabrics. Launching ahead of Easter 2023, the keepsake collection ranges from 0 to 6 years and will be available online or in its London store from Easter. 

U.S.-based Children’s Apparel Network has signed with Penguin Ventures for Peter Rabbit baby apparel and accessories in the U.S. and Canada. It will launch a Peter Rabbit baby accessories collection for TJMaxx and Marshalls in February which will be followed by an apparel collection for Q1 2023. 

Meanwhile, in a Worldwide deal, Cotton On has been signed for women’s apparel. The Cotton On Body brand will launch a women’s sleepwear collection for Australia, New Zealand, South Africa and Brazil across a total of 387 stores by the end of February and online by March.  

Dreamland Baby has launched its first licensed collaboration with The World of Peter Rabbit collection in North America. Available online, the range will roll out at select retailers including Target, Nordstrom and Babylist later this month.  

The strategic global rollout of apparel by Penguin Ventures will drive further growth and new product opportunities for Peter Rabbit as the team look ahead to 2023. 

Penguin Ventures is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

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