The range will launch in early 2022 to a variety of golf retailers across the U.K. and Ireland.

License Global

November 5, 2021

2 Min Read

Perry Ellis International has announced the expansion of heritage brand Farah into the golf arena with a license agreement with Worldwide Golf Brands.

Worldwide Golf Brands will launch its first collection for spring/summer 2022, with the golden “F” transformed into a golf-specific frosty green “F.” The frosty green “F” will be seen on the brand’s side seam label and on the designs themselves, in branded buttons and zippers and more predominantly on the Frankston polo, the Sadun belt buckle and the Reese cap.

The golf range will refer to the Farah brand essence, ensuring originality is at the core of the collection and paying attention to the subtle detailing. Distinct golf details such as a scorecard pocket can be found in the range’s trousers, as well as a wind guard in the Tisdale mid layer. All finer performance characteristics have been included to enhance the golfer’s playing experience, without limiting their use of the golf course.

“We are excited to expand our global distribution and partner with Worldwide Golf Brands as a prominent retail partner,” says Oscar Feldenkreis, chief executive officer and president, Perry Ellis International. “The global appeal and interest in golf as a sport, especially with a younger consumer, is a natural evolution for the Farah brand.”

Polos will include core “new” classics as well as statement pieces with seasonal prints, including the geometric Addison and oversized floral print Dallas polo. All polos are made from lightweight performance fabrics, specifically sourced for golf, while being styled for everyday wear. Embracing the need to deflect pressure off the environment, there is a partially plant-based, recyclable fabric, Sorona used in the tipped Hoxie polo.

“Farah is an iconic brand which we are delighted to be bringing into the golf market,” says Graeme Stevens, managing director, Worldwide Golf Brands, “Golf is experiencing a renaissance, particularly with a younger audience, so this collaboration could not have come at a better time.”

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