August 13, 2024
Perry Ellis International (PEI) has announced a new licensing agreement with Pegasus Home Fashions, a North American utility bedding manufacturer. This strategic partnership will bring a new range of home goods to market under PEI’s brands, including Original Penguin, Laundry by Shelli Segal and Rafaella.
Under this agreement, Pegasus Home Fashions will develop and distribute a selection of home goods, featuring bed pillows, mattress pads, mattress toppers and down alternative comforters. The licensed products will be available across the U.S. and Canada.
“We are very honored to partner with PEI to manufacture and market a portfolio of innovative products with their iconic names,” says Hugh Rovit, chief executive officer, Pegasus Home Fashions. “We are confident that this portfolio will resonate with consumers who shop the diverse set of retailers to which we currently distribute and will showcase unique product features and benefits to the marketplace.”
The Original Penguin products are set to launch in Q4, while Laundry by Shelli Segal and Rafaella products are expected to follow in spring 2025.
“We are thrilled to collaborate with Pegasus Home Fashions, a leader in the utility bedding sector,” says Oscar Feldenkreis, chief executive officer, Perry Ellis International. “This licensing agreement allows us to extend our brands into new product categories, offering our customers high-quality and innovative home goods. We believe that Pegasus Home Fashions’ expertise will be instrumental in bringing our vision for these products to life and enhancing our brands’ presence in the home goods market.”
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