British beauty brand Barry M offers U.K. customers an individualized online experience powered by cutting-edge technology.

License Global

September 8, 2021

2 Min Read

Perfect Corp., an artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, has partnered with the U.K. cosmetics brand, Barry M, for the launch of a virtual try-on (VTO) online shopping experience, powered by Perfect Corp.’s YouCam for Web technology. 

YouCam for Web is a pioneering digital beauty tech solution that gives beauty brands a chance to reimagine the e-commerce shopping experience through an interactive and personalized VTO tool. The solution incorporates Perfect Corp.’s AI and AR technology, allowing customers to instantly try on products via their mobile camera or webcam with true-to-life results. 

“Advanced technology is fast becoming a crucial element of any beauty brand's digital transformation strategy,” says Alice Chang, founder and chief executive officer, Perfect Corp. “Our AI and AR solutions are a key differentiator that sets brands apart by enhancing the customer experience through our sophisticated and personalized Virtual Try-On solution. We are thrilled to be partnering with Barry M, and to help it serve its customers in a brand new and immersive way. We are looking forward to seeing the results and to being a part of the business’ overall growth and expansion.” 



The VTO experience is available now for U.K. customers exclusively at Customers can easily and safely try on 180 SKUs across Barry M’s collection of shades and categories, including eyeshadow, eyeliner, Lip Paint, bronzer and contour.  

By introducing Perfect Corp.’s VTO solution, Barry M can offer customers a hyper-realistic virtual beauty experience in the comfort of their own homes, or while browsing shades in store, with the use of QR codes. VTO can encourage digital engagement and increase consumer purchasing confidence by enabling brands to provide product recommendations tailored to individual looks, skin types and consumer needs. As no physical product is needed to test a specific shade, VTO can also provide a sustainable and hygienic beauty testing experience. 

“At Barry M, we are constantly looking for new ways to connect and engage with our customers,” says Dean Mero, chief executive officer, Barry M. “As we mark our 40th anniversary in 2022, it’s important to us to ensure our business continues to evolve and is fit for the rapid changes and consumer expectations in the beauty industry. We are proud to be a 100% vegan and cruelty-free brand and, by introducing Perfect Corp.’s virtual try-on technology, we’ll not only be at the cutting edge of technology, but our customers will be able to experiment with our products in a brand-new immersive way, which is realistic, safe and environmentally friendly too.” 


About the Author(s)

License Global

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