Penn State Extends Apparel Partnership with HanesBrands

HBI, one the world’s largest suppliers of collegiate fan apparel, extends exclusive rights to Penn State fanwear in the mass retail channel.

License Global

May 16, 2023

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HanesBrands (HBI) and Penn State have announced a multiyear extension of their current apparel partnership that gives HBI exclusive rights in the mass retail channel. The global apparel company, which owns the Champion and Hanesbrands, has a decades-long partnership with Penn State.

Penn State joins the University of Michigan, Clemson, Auburn, N.C. State and more than two dozen other elite schools that have exclusive mass retail partnerships with HBI.

“We are committed to providing Penn State, a university steeped in tradition, with quality, creative apparel that fans love,” says John Fryer, president, licensed sports apparel, HanesBrands. “In addition to our partnership in the mass retail channel, iconicChampionapparel will be available to Nittany Lion fans on campus and around the world.”

In addition to Champion and Hanesbrands, the eco-forward Alternative Apparel brand and and Comfort Wash brand are also included in the company’s collegiate apparel program.

The partnership extension with

HanesBrands, which includes apparel like T-shirts, sweats and jackets (excluding headwear), was completed in conjunction with the university’s exclusive licensing agent, CLC.