Adidas has unveiled its latest apparel capsule with its international partner Peloton.
The collection has been made with recycled materials and features styles and outfits crafted with Adidas performance technology that supports workouts across fitness disciplines, from cycling to running, strength, yoga and more.
In a nod to the digital connection found through the fitness platform, the performance pieces take cues from Peloton graphics and icons. Alongside the performance garments, the drop offers lifestyle apparel for pre-and post-workout activities and has been crafted with comfort in mind.
"As home fitness continues to grow, the importance of connectivity to a fitness coach and a fitness community is a must," says Aimee Arana, general manager, global training, Adidas. "This was the inspiration of this new Adidas x Peloton collection– featuring digitized graphics that celebrate the digital connection between the community and their favorite Peloton instructors. And just because athletes are working out at home– this capsule still needs to deliver on style and make them feel great. Within the key performance pieces, we have integrated signature Adidas technology such as Heat.Rudy, which keeps the athlete feeling cool and helps them stay in their zone on the bike or on the mat, so they can finish that workout strong."
The collection is available at Adidas.com, Apparel.Onepeloton.com and select Adidas stores throughout the U.S., Canada, U.K. and Germany.
Read more about:
adidasAbout the Author
You May Also Like