Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
January 13, 2022
Adidas has unveiled its latest apparel capsule with its international partner Peloton.
The collection has been made with recycled materials and features styles and outfits crafted with Adidas performance technology that supports workouts across fitness disciplines, from cycling to running, strength, yoga and more.
In a nod to the digital connection found through the fitness platform, the performance pieces take cues from Peloton graphics and icons. Alongside the performance garments, the drop offers lifestyle apparel for pre-and post-workout activities and has been crafted with comfort in mind.
"As home fitness continues to grow, the importance of connectivity to a fitness coach and a fitness community is a must," says Aimee Arana, general manager, global training, Adidas. "This was the inspiration of this new Adidas x Peloton collection– featuring digitized graphics that celebrate the digital connection between the community and their favorite Peloton instructors. And just because athletes are working out at home– this capsule still needs to deliver on style and make them feel great. Within the key performance pieces, we have integrated signature Adidas technology such as Heat.Rudy, which keeps the athlete feeling cool and helps them stay in their zone on the bike or on the mat, so they can finish that workout strong."
Read more about:adidas
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024