Features images of Snoopy, Woodstock and themes from the comic strip, with more than 140 original animations from WildBrain Studios, expanding the global partnership between Peanuts and Apple

License Global

June 7, 2023

1 Min Read
Snoopy Apple Watch
Snoopy Apple WatchPeanuts, WildBrain Studios

Peanuts has announced the launch of the first Snoopy face for Apple Watch coming with watchOS 10, available to Apple Watch users globally this fall.

The watch face features Snoopy, Woodstock and themes based on the Peanuts comic strip. More than 140 Peanuts animations have been created for the watch face by WildBrain Studios in partnership with Charles Schulz Creative Associates and the Apple design team. The characters interact and play with the watch hands, react to the weather conditions in the area or even get active when the user does a workout.

The introduction of the Snoopy face for Apple Watch marks an expansion of the global partnership between Apple, Peanuts Worldwide and WildBrain, which has seen Apple TV+ become the official home for all Peanuts content.

“Snoopy has a long and proud history on watch faces, and we are thrilled Apple Watch users can now experience the joy of seeing Snoopy and Woodstock come to life in such a delightful new way,” says Tim Erickson, executive vice president, Peanuts Worldwide. “We’re thrilled to expand the creative interplay between Apple, Peanuts and WildBrain that began with content and now extends to Apple Watch, for fans to further enjoy their love of the Peanuts brand.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like