The store is located in the Joy City Mall in Xidan, Beijing. The grand opening included a fashion show and musical celebration with customers, executives and local dignitaries in attendance. Saban Brands has already established Paul Frank stores throughout Asia, in Thailand, Taiwan, Singapore and Malaysia.

“Asia is one of the fastest growing markets for the Paul Frank brand, with strong demand for products across all categories, and with an increasing brand awareness in China, there is tremendous opportunity in the retail marketplace there,” says Kirk Bloomgarden, senior vice president, international licensing, Saban Brands. “We are thrilled to launch our first dedicated store in China, and look forward to executing a five-year growth plan that will deliver the Paul Frank experience across the country.”