Paul Frank Expands into Digital with Bare Tree Media

Bare Tree Media and Futurity Brands, owner of Paul Frank, have announced a global digital licensing and distribution partnership. The collaboration expands the Paul Frank brand beyond its existing physical apparel and accessories lines, venturing the brand into popular digital platforms managed by Bare Tree Media. Under this partnership, Bare Tree Media has leveraged its expertise in digital content creation and distribution to launch collections of digital content on the Quidd platform, i-Message stickers on the Apple app store and mobile themes and messaging stickers on the Samsung Galaxy app store.

“Our creative and licensing teams are excited about partnering with Futurity Brands, given the Paul Frank brand fits perfectly with the Gen-Z and millennial audience we serve through our digital products and platform partnerships around the world,” says Robert Ferrari, president, Bare Tree Media. “I’ve also personally known Paul Frank himself, and I’m honored to continue the 28-year legacy of such an iconic pop culture phenomena into digital opportunities.”

“Together with Bare Tree Media, we are excited to bring new ways for Paul Frank fans from around the world to have meaningful engagements with Julius and his friends,” says Michael Puglisi, brand director, global licensing, Futurity Brands. “We are delighted to continue our long-time partnership with Bob and his team.”