Palace Unveils Elton John Collaboration

Palace has created a special licensed capsule collection with Elton John, celebrating his legacy and music career.

License Global

March 10, 2022

1 Min Read

The capsule collection from skating brand Palace and musician Elton John includes a retro velour tracksuit with 'EJ' Elton and Palace branding, in white or navy with lurex side strips, a knitted jumper featuring Elton's image and a selection of T-shirts in short and long-sleeved versions, with archive images from performances including his landmark gig at L.A.'s Dodger Stadium in 1975.  

In addition to this apparel, Palace has produced a unique Elton John skateboard and a rug that bears a Palace-doctored woven image of John on stage at Dodger Stadium.  

The collaboration was brought together by Bravado, Universal Music Group's brand management company. 

'I'm so excited about my forthcoming collaboration with Palace," says John. “I'm always looking to the future, but the range brings back some fantastic memories - It really captures the essence of youth and freedom from my time on the road in the '70s. I've never been a skateboarder, but that's not going to stop me wearing the lot.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like