PacSun, Paris Hilton Partner for Exclusive Merch

PacSun has announced its latest collaboration with singer, DJ, social advocate and entrepreneur, Paris Hilton, in partnership with her next-gen media company, 11:11 Media, for an exclusive merchandise collection that celebrates the release of her new pop album, “Infinite Icon.” 

Dropping on the same day as the album, the limited-edition collection features five distinct styles, each with Paris Hilton’s signature blend of boldness, futuristic Y2K vibes and unapologetic fun and reflects Hilton’s hometown LA lifestyle. With designs inspired by the album’s artwork, photographed by Brian Ziff, the 12-track collection captures Hilton’s role as a cultural icon.  

Hilton has announced one of the tracks on her new album is called “ADHD,” written by Sia, Jesse Shatkin and Hilton. The song tells the story of Hilton’s experience with ADHD and amplifies her message of self-acceptance and empowerment to her young fans. Today, Hilton refers to ADHD as her “superpower.”  

The Paris Hilton and PacSun collaboration further solidifies the trendsetting retailer’s commitment to its youth community, outside of just fashion. Following successful partnerships with artists like A$AP Rocky and others, PacSun continues to lead the way in cultural trends, offering customers exclusive access to the most influential figures in pop culture. Beyond music and fashion, the partnership builds on PacSun’s ongoing commitment to inspiring and supporting youth, expressed through its initiatives like PacCares and partnership with Selena Gomez’s Rare Impact Fund, among others.   

“Collaborating with Paris Hilton on this collection has been meaningful because of our shared beliefs and commitment to making the world a better place for the next generation,” says Brie Olson, chief executive officer, PacSun. “Paris has expressed her deep respect for Pacsun and connection to our brand, and we are equally excited to partner with her on her “Infinite Icon” album merch collection to offer fans a way to connect with her music through fashion. At Pacsun, our purpose is centered around supporting our youth community, and this collaboration with Paris speaks to that shared vision.” 

“I’m so excited to launch this exclusive ‘Infinite Icon’ capsule collection with PacSun – and it’s even more special that it launches the same day as my album,” says Hilton, chief executive officer, 11:11 Media. 

“PacSun has been the perfect partner to connect with so many of my fans and to bring the creative universe we created for the album into the world of fashion. I want everyone who listens to my new music to feel like an icon, and now with these new amazing pieces, they will be Sliving.”  

The “Infinite Icon” album merch includes a range of tops, including a cropped tank, two boyfriend T-shirts, a baby tee and hoodie, all featuring colorful elements drawn from the album art. The collection is available for preorder now exclusively at PacSun and Pacsun.com.