PacSun Announces Formula 1 Merch, On-Site Activations

PacSun has announced the launch of its latest F1 US Grand Prix Collection, which was featured trackside for the second year in a row at the Formula 1 US Grand Prix in Austin, Texas. Building on the success of last year’s debut dedicated race collection, the 2024 apparel line blends the spirit of Austin with new motorsport-inspired graphics, offering race-day looks for men, women and kids. 

The limited-edition drop features new styles and silhouettes, including denim pants, vests, signature trucker hats, T-shirts, hoodies, crewnecks and jackets. Presenting a sporty, Austin lens, the brown, blue and gray assortment can be mixed and matched. The statement piece of the line is the indigo flair denim which combines the trending high-rise, wide-leg pant fit with a western accent. 

“For this year’s launch, we’ve expanded the collection to offer something for everyone, making it possible for fans, including entire families, to show their passion for Formula 1 in style,” says Richard Cox, chief marketing officer, PacSun. “By also providing early access to purchase the collection, we’re giving fans the chance to secure their favorite pieces ahead of race weekend. And by being on-site in Austin, we’re able to bring that excitement directly to them, merging the excitement of F1 and the spirit of PacSun in one experience.” 

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PacSun’s growing presence in Formula 1 highlights the brand’s dedication to culture, fashion and sports for a new generation of fans. From launching exclusive collections inspired by motorsport, providing exclusive access and hosting on-site experiences, PacSun is reshaping how audiences engage with the sport, its races and their personal style. 

The collection is available on Pacsun.com and in PacSun stores nationwide.