OPI and Xbox are launching a nail polish collection of 12 shades in four different formulas to bring the virtual worlds of gaming to life.
Starting Feb. 1, consumers can unlock shade-matched Xbox in-game content for "Halo Infinite" and "Forza Horizon 5" with every qualifying purchase of the Xbox OPI polish.
There is also a chance to win custom Xbox wireless controllers in the hues of Achievement Unlocked, Racing for Pinks and Can't CTRL Me. OPI and Xbox will also team up with notable creators from the gaming industry to promote the collaboration.
"Over the past 40 years, we've traveled the globe; now we're excited to visit virtual worlds with Xbox," says Suzi Weiss-Fischmann, co-founder, brand ambassador, OPI. "In these worlds, anything is possible, and the collection's colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!"
"We're thrilled to partner with OPI to unveil mesmerizing nail polish colors inspired by gaming and your favorite titles on Xbox Game Pass," says Marcos Waltenberg, global partnerships director, Xbox. "We hope this collection inspires fans across the globe to embrace their creativity and imagination through nail art and color."