Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
October 29, 2021
The surf lifestyle brand, Ocean Pacific, owned by Iconix Brand Group, has announced a new collection of footwear with Heelys, the original shoes with wheels, owned by BBC International. The collaboration will feature three OP styles, with the added Heelys wheel technology.
“We are excited to add Ocean Pacific to our portfolio of Heelys collaborations,” says Seth Campbell, corporate president, BBC International. “The west coast culture of the OP brand allows us to infuse our product with their great heritage designs and classic surf coloration – things we know resonate with our core consumers.”
The styles will reflect the OP brand’s surf spirit and the Californian laid-back aesthetic, paired with the Heelys wheel that gives the wearer the ability to go from sneaker to wheeled shoe by shifting weight on to the heel.
“As we build upon the momentum of OP’s upcoming golden anniversary, we couldn’t be more excited about this perfect partnership,” says Bob Galvin, chief executive officer and president, Iconix Brand Group. “With OP’s history of bringing together sport and culture and Heelys dedication to adventure, we have brought together two brands who embody the importance of an active lifestyle for a fun collaboration that will appeal to fans of both brands.”
The Ocean Pacific x Heelys collab comes in three styles with sizes ranging kid size 13-8 and adult size 9-13. The collection released Oct. 27 at Heelys.com.
Read more about:Heelys
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like