New Officially Licensed Sports Apparel Brand Off Season LaunchesNew Officially Licensed Sports Apparel Brand Off Season Launches

The National Football League (NFL), Fanatics, fashion designer, Kristin Juszczyk and SKIMS co-founder, Emma Grede, have launched Off Season, a luxury fashion brand that redefines the intersection of football, sports and fashion.  

Off Season has been granted the official use of NFL players’ names and numbers through a license with the NFL Players Association and will develop products highlighting numerous NFL stars. The debut collection will represent five NFL teams: the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills. It will offer puffer vests, puffer jackets and long coats that highlight players from each team in Juszczyk’s signature spliced designs. 

Fanatics’ partnership with Off Season and the NFL is part of the brand’s mission to deliver bold, on-trend merchandise for fans across categories. 

“Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique,” says Juszczyk. “For years, I’ve been reimagining what team pride can look like, but seeing the incredible response from other players’ wives, celebrity fans and everyday supporters showed me this could be something bigger.” 

A self-taught designer who gained national attention with her unique gameday looks, Juszczyk initially dressed herself and others for the San Francisco 49ers games for which her husband, Kyle Juszczyk, plays on the team. Her creative designs mix high-fashion aesthetics with team-focused details and have been sported by celebrities like Taylor Swift, Gwen Stefani and Simone Biles, mix high-fashion aesthetics with team-focused details. 

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“Fashion has increasingly become an integral part of gameday culture, allowing us to collaborate with a roster of brands to deliver stylish and distinctive apparel to fans,” says Xaimara Coss, director, licensing, NFL. “Off Season marks a significant evolution in our licensed merchandise, transforming one individual’s fandom-inspired designs into one of the NFL’s most sought-after collaborations.” 

Alongside British businesswoman, serial entrepreneur and philanthropist Grede, Off Season is primed to fill a market gap by combining premium materials, unisex sizing and elevated designs that resonate with fans.   

"With Off Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly," says Grede. “Off Season represents a new vision for sports-inspired style, we know fans want to wear and support their teams outside game day and ‘Off Season’ promises a collection for exactly that. Partnering with Kristin, and the NFL, and Fanatics to bring Off Season to life has been an incredible journey. This debut collection is just the beginning, and we’re thrilled to share our vision for redefining fan apparel with the world. We can’t wait to reveal what’s next as we continue to expand and innovate this category.” 

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Off Season’s unisex puffer jackets, inspired by iconic NFL teams, are available at OffSeasonBrand.com, NFLShop.com, Fanatics.com and team sites.