have announced a licensing partnership with children’s outdoor company, carter joey, for the children’s series, “
.” Rights granted include children’s outdoor backpacks, patch packs and adventure blankets within the U.S. and Canada. The first carter joey x Daniel Tiger products will launch later this year and will include a Sling Pack backpack and a patch pack that correlates with episodes of “Daniel Tiger’s Neighborhood.”
“We are thrilled to partner with carter joey, an exciting new startup on a mission to inspire families to be intentional with their time and be active, not busy,” says Kyra Halperin, co-vice president, consumer products, 9 Story. “carter joey will help families play out the learning themes of the series in their own backyards and bring the important themes to life off-screen.”
“We are delighted to have the honor of partnering with such a well-established and wholesome brand like Daniel Tiger,” says Damon
“We are excited to work with a fellow, like-minded, Pittsburgh-based brand to bring Daniel Tiger to children and families in a new way,” says Matt Shiels, vice president, business and legal affairs, Fred Rogers Productions. “Daniel and his friends model fun and adventure outdoors, and carter joey is a natural partner to bring that element to life.”
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