New Licensing Partnership Announced for ‘Daniel Tiger’s Neighborhood’

Deal includes children’s outdoor backpacks, patch packs and adventure blankets within the U.S. and Canada.

License Global

May 5, 2023

Still from "Daniel Tiger’s Neighborhood"9 Story Brands x Fred Rogers Productions

9 Story Brands

and

Fred Rogers Productions

have announced a licensing partnership with children’s outdoor company, carter joey, for the children’s series, “

Daniel Tiger’s Neighborhood

.” Rights granted include children’s outdoor backpacks, patch packs and adventure blankets within the U.S. and Canada. The first carter joey x Daniel Tiger products will launch later this year and will include a Sling Pack backpack and a patch pack that correlates with episodes of “Daniel Tiger’s Neighborhood.”

“We are thrilled to partner with carter joey, an exciting new startup on a mission to inspire families to be intentional with their time and be active, not busy,” says Kyra Halperin, co-vice president, consumer products, 9 Story. “carter joey will help families play out the learning themes of the series in their own backyards and bring the important themes to life off-screen.”

“We are delighted to have the honor of partnering with such a well-established and wholesome brand like Daniel Tiger,” says Damon

Claus, co-founder, carter joey. “There is great synergy between how ‘Daniel Tiger’s Neighborhood’ teaches children valuable life lessons and how carter joey encourages the same audience to be adventurous in their approach to learning.”

“We are excited to work with a fellow, like-minded, Pittsburgh-based brand to bring Daniel Tiger to children and families in a new way,” says Matt Shiels, vice president, business and legal affairs, Fred Rogers Productions. “Daniel and his friends model fun and adventure outdoors, and carter joey is a natural partner to bring that element to life.”