New Era Japan, Tokyo-based operations for the international lifestyle and sports brand, New Era Cap, announced a new collaboration with artist, Takashi Murakami. Featuring the Murakami flower and Mr. DOB characters, the collaboration splashes across several New Era headwear styles and silhouettes as well as apparel and accessories.
The Murakami designs will come to life on New Era products through 16 styles of headwear, four apparel styles and two bag styles.
"New Era is passionate about collaborating with talented people and great brands to create iconic products that energize the lifestyle culture across the globe," says Mark Maidment, senior vice president, brand, New Era. "We're thrilled to release this collaboration, spearheaded by our New Era Japan team, which combines New Era's classic style with the transcendent artwork of the immensely talented Takashi Murakami."
The New Era x Takashi Murakami collection is available in Japan and will launch Feb. 11 in the U.S. and markets around the world. The collection will be available at Neweracap.com, select New Era stores and select retailers.