Netflix, Lacoste Collab on Clothes
Lacoste’s crocodile gets a makeover thanks to the partnership with Netflix.
Netflix and Lacoste have announced the debut of a gender-neutral apparel collection celebrating some of the streaming platform’s original shows including “Stranger Things,” “Bridgerton,” “Lupin,” “Money Heist,” “The Witcher,” “Sex Education,” Shadow” and “Elite.”
Lacoste clothing including polos, sweatshirts, tracksuits and more will feature the Lacoste crocodile adorning costumes from the Netflix shows.
Lacoste x Netflix "Stranger Things" apparel
“We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment,” says Josh Simon, vice president, consumer products, Netflix. “This collection is a compelling and creative way for fans to express their love for our stories and characters.”
“We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life,” says Catherine Spindler, deputy chief executive officer, Lacoste. “The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how.”
Lacoste x Netflix "Bridgerton" apparel
As part of the collaboration, videos that feature the crocodile in a world that mixes the Lacoste universe with the codes of the various Netflix shows have been created. These fictitious characters will be showcased in Lacoste x Netflix outfits at Lacoste stores worldwide.
The Lacoste x Netflix Collection is available in select Lacoste stores, Lacoste.com or Netflix.shop.
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