Lacoste’s crocodile gets a makeover thanks to the partnership with Netflix.

License Global

April 12, 2023

1 Min Read
Netflix x Lacoste apparel
Netflix x Lacoste apparelLacoste

Netflix and Lacoste have announced the debut of a gender-neutral apparel collection celebrating some of the streaming platform’s original shows including “Stranger Things,” “Bridgerton,” “Lupin,” “Money Heist,” “The Witcher,” “Sex Education,” Shadow” and “Elite.”

Lacoste clothing including polos, sweatshirts, tracksuits and more will feature the Lacoste crocodile adorning costumes from the Netflix shows.

Lacoste x Netflix Stranger Things apparel

Lacoste x Netflix "Stranger Things" apparel

“We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment,” says Josh Simon, vice president, consumer products, Netflix. “This collection is a compelling and creative way for fans to express their love for our stories and characters.” 

“We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life,” says Catherine Spindler, deputy chief executive officer, Lacoste. “The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how.”

Lacoste x Netflix Bridgerton apparel

Lacoste x Netflix "Bridgerton" apparel

As part of the collaboration, videos that feature the crocodile in a world that mixes the Lacoste universe with the codes of the various Netflix shows have been created. These fictitious characters will be showcased in Lacoste x Netflix outfits at Lacoste stores worldwide. 

The Lacoste x Netflix Collection is available in select Lacoste stores, Lacoste.com or Netflix.shop.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like