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Nelvana and Juniper Launch ‘Max & Ruby’ Collection

The collection is inspired by the series’ recent resurgence in popularity on TikTok.

License Global

October 14, 2021

1 Min Read

Corus Entertainment’s Nelvana and direct-to-consumer merchandise manufacturer Juniper Creates, are delivering childhood nostalgia with a new “Max & Ruby” apparel line targeted to Millennials and Gen Zs who grew up with the series –  

The “Max & Ruby” Remix Collection, is a homage to the show and its dedicated fan-base, the merchandise portrays the brother and sister bunny duo in a creative and colourful way. The line is available to shop now on www.maxandrubyremix.com

"Millennials and Gen Zs all over the world have fond memories of watching “Max & Ruby” as preschoolers," says Mellany Masterson, head, Nelvana Enterprises. "Tapping into the power of nostalgia and drawing insights from the viral success we’ve had on TikTok, this new collection captures the playfulness and fun of ‘Max & Ruby.’" 

Over the past 18 months, there have been 127 million uses of the hashtag #maxandruby on TikTok. The three different trends that went viral include a remix dance, classic cake remakes and theme song origins. By exploring styles that appeal to this “Max & Ruby” audience, the “Max & Ruby” Remix Collection line was created to capture the essence of the brand but still be easily integrated into day-to-day wear. Pieces from the line include tops, overalls, oversized fashion earrings, and a “Max & Ruby” version of the blanket sweater. 

"We're delighted to continue our partnership with Nelvana, this time with the ‘Max & Ruby’ franchise as it nears its 20th broadcast anniversary in May 2022,” says Shawn Curtis, director, partnerships, Juniper Creates. “The team is developing exclusive and limited-edition merchandise that ties into the nostalgia of the IP appealing to broad audiences that grew up watching this brother and sister bunny duo. We'll bring the ‘Max & Ruby’ Remix Collection to market, leveraging our full supply-chain and technology platform - manufacturing and fulfilling orders globally via a dedicated Direct-to-Consumer storefront."

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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