The NBA and Louis Vuitton have teamed up for a new capsule collection.

License Global

October 13, 2020

1 Min Read

In honor of the crowning of the 2020 NBA Champions, Louis Vuitton has unveiled a men’s wear capsule collection by Virgil Abloh.

According to an exclusive report by WWD, the capsule is part of a three-year partnership with the NBA. The deal was originally revealed in January.

“Fashion muses aren’t predictable,” Abloh said in a statement. “Ideas of luxury can be found in the sports world and its champions as much as in traditional forms of artistry. This collection celebrates the cultural contribution of basketball and its diverse characters and the idea of relatability as a force of unity today.”

The collection includes shoes, bags, ready-to-wear and jewelry featuring the NBA logo. It is divided into three sections inspired by a player’s wardrobe:

  • Casual travel pieces like track suits;

  • Game arrival outfits like monogram jeans, T-shirts and leather jackets; and

  • Press conference, which features more tailored looks.

Along with the collection, Louis Vuitton has also created a matching double-door wardrobe trunk to house the line. The collection goes on sale Nov. 20.

For the latest news in licensing from companies in this category, click here.

Read more about:

Louis VuittonNBA

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like