Canada Goose is getting RHUDE with the NBA.

License Global

March 6, 2021

2 Min Read

Canada Goose has announced a multi-year partnership with the National Basketball Association that makes Canada Goose an NBA All-Star outerwear partner. 

In support of the partnership and timed to the NBA's annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans alike. This year's design partner is Los Angeles-based brand RHUDE.

"Canada Goose has been a coveted brand across the influential arenas of film, entertainment and sport for decades," says Dani Reiss, president and chief executive officer, Canada Goose. "This multi-year partnership is a significant milestone for Canada Goose and the NBA, and our inaugural design partner, RHUDE, known for a culturally impactful approach to design, is the perfect tip-off partner. While this year looks different, we are proud to celebrate the players who have always supported us."

The inaugural year of the partnership will launch with the Play in the Open challenge, born from Canada Goose's Live in the Open ethos – the brand's invitation to express oneself freely and without judgment. The Play in the Open challenge was introduced on TikTok with Tip-Off Crew performing their best basketball trick. The Tip-Off Crew, including RHUDE's founder, Rhuigi Villaseñor, and NBA center James Wiseman, will challenge followers to join in with their best spin, dunk or dribble and challenge three people to do the same.

"We are excited that Canada Goose will recognize the players and their accomplishments with their All-Star collections in the years ahead," says Salvatore LaRocca, president, global partnerships, National Basketball Association. 

"Canada Goose will bring its legacy of style and innovation to the league's global celebration of the game."

"The NBA merges cultures, socioeconomics and brings people around the world together in the name of sport," says Rhuigi Villaseñor, founder, RHUDE. "Canada Goose is an innovative lifestyle brand, redefining the category. It was a no-brainer to partner with these two iconic brands. This collaboration honors the heritage of both the NBA and Canada Goose, and is a tribute to the athletes that already covet the brand."

Pieces include vests, jackets, trench coats and more. Freestyle Vests from this year's Canada Goose & NBA Collection with RHUDE will be made available to all 2021 NBA All-Star participants. They will be available for sale through and select Canada Goose retail stores in the United States and Canada.

The Canada Goose & NBA Collection with RHUDE is available at select Canada Goose retail stores and online at in the United States and Canada.

Read more about:

Canada GooseNBARHUDE

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like