National Vision, florence by mills Launch Eyewear Line

National Vision, one of the nation’s largest optical retailers providing quality, affordable eye care and eyewear, has teamed up with florence by mills for the launch of the Gen-Z-focused brand’s eyewear collection in all of America’s Best stores’ locations. The eyewear collection expands on a deal brokered by IMG that was first shared by License Global in July. 

In an exclusive retail partnership with National Vision’s America’s Best brand, the launch expands award-winning actor, Millie Bobby Brown’s, beauty, lifestyle and fashion line to the American eyewear market. The collection, developed with eyewear manufacturer, Mondottica Group, features a range of sun and optical eyewear styles designed to inspire confidence in the next generation. The inclusive and intentional eyewear styles were crafted to make the wearer feel joyful and empowered through the brand’s staple pastel colors and sleek metal frames.  

florence by mills eyewear

“I heavily rely on my glasses for clear vision, and both the fit and feel of them has always been important to me,” says Millie Bobby Brown, founder, florence by mills. “I started wearing glasses when I was 10 and could never find a frame that I really liked or made me feel confident. So, I know better than anyone how eyewear can influence the way young girls feel about themselves. This collection is for someone like me who needs a stylish, fitted frame they can feel good in, both day and night.” 

Related:Mondottica Group Signs Eyewear Brand Partner, Millie Bobby Brown’s florence by mills

The partnership between Brown’s brand and America’s Best will make affordable, quality and fun eyewear even more accessible.  

“With the heavy use of screens, it’s becoming increasingly important for younger generations to keep a steady pulse on their eye health,” says Megan Molony, senior vice president, chief merchandising and managed care officer, National Vision. “As the sole optical retail partner for florence by mills, we’re honored to leverage this collaboration to inspire young people to get their eyes checked and excite them about the fashionable frames available.” 

Beyond seeking to make the world a better place by inspiring a self-confidence revolution, the collection also aims to do so through sustainable manufacturing. The sunglasses are made using sustainable renewable acetate and incorporating significant amounts of certified recycled content, in line with Brown’s brand ethos of being environmentally conscious. 

“Her original take on eyewear has been combined with Mondottica Group’s expertise in quality construction and stylish design, resulting in fun and confident eyewear styles that will appeal to her generation and beyond,” says Tony Pessok, chief executive officer, Mondottica. “We’re proud to partner with National Vision and America’s Best to bring her expressive eyewear to American consumers.” 

Customers can purchase florence by mills sun and optical frames exclusively at America’s Best retail locations and online.