NASCAR and lifestyle and gaming organization FaZe Clan have partnered for a limited-edition merchandise collaboration.  

The two organizations are teaming up to provide a clothing and headwear collection for fans during the season-opening Busch Light Clash at the Los Angeles Coliseum, with first access to the items beginning for those attending in person.  

"This collaboration is special in that it captures the evolution of the NASCAR brand," says Tim Clark, senior vice president, chief digital officer, NASCAR. "In recent years, we've been inspired by gaming culture, and FaZe Clan specifically, to connect our brand more authentically with the next generation of fans. Gaming is in our DNA, and FaZe Clan was an ideal partner for this collaboration which showcases the traditional NASCAR and racing iconography, but with a modern gaming twist."  

Exclusive items, including a hat, T-shirt and hoodie, were designed by FaZe Blazzy, who took inspiration from vintage looks scattered throughout NASCAR's history.   

Beginning Feb. 6, the collection will be available for all fans to purchase online by visiting Fazeclan.com.