This November, Australian streetwear brand Nana Judy is releasing a Nana Judy x Pepsi collaboration created by IMG, PepsiCo’s licensing agency.
The collection is streetwear consisting of men’s and women’s styles that pays tribute to the Pepsi brand’s heritage. Featuring a mix of Pepsi’s logos and styles ranging decades, the line consists of varsity jackets, traditional baseball jersey tops, basketball shorts, track shorts and printed vintage T-shirts. Premium details are featured throughout the collection, including high-density embroidered patches with “Since 1898,” the iconic “Pepsi Globe” and Nana Judy’s brand logos.
Nana Judy founder and creative director Glenn Coleman grew up with Pepsi, buying it from the corner store in summer and being inspired by its Super Bowl half-time commercials.
“We wanted to collab with Pepsi as it is such a powerful, globally recognized brand, synonymous with good times and a huge part of culture that spans decades – it’s a great match with our brand,” says Coleman. “We leaned in on those emotions from all of our experiences with the Pepsi brand growing up to create this collection.”
The Nana Judy x Pepsi collab collection will drop on Nanajudy.com at 10 a.m. AEDST on Nov. 1. It will also be available from selected streetwear boutiques globally and key retailers, including Nordstrom and Bloomingdales in the U.S., as well as The Iconic, Culture Kings and Myer in Australia.
IMG U.K. is exhibiting at Brand Licensing Europe. Be sure to register for Brand Licensing Europe here.