October 12, 2021
MoxieLash has announced the launch of a limited-edition MoxieLash x Frankie Grande Pride Kit, a curated collection of magnetic eyelashes designed and inspired by the actor and LGBTQ+ activist. This is the brand's first co-branding collaboration going beyond just creative designing and editing with the integration of Frankie Grande's personal motto of "shine bright" which celebrates the idea of loving and accepting yourself all the time.
"I'm thrilled to officially launch the MoxieLash x Frankie Grande Pride Kit,” says Grande. “I've worked with MoxieLash in the past so when they asked to collaborate, I was beyond excited and I also got to reveal it during a very special month, LGBT History Month. The opportunity to utilize my creativity to curate this kit along with the MoxieLash team was a highly personal experience, from helping design the gorgeous packaging to choosing the perfect mix of lashes.”
The limited-edition kit includes an array of magnetic lashes, ranging from natural to full glam – the Bestie Lash, Cutie Lash, Zany Lash, one magnetic liner and one lash applicator.
"Frankie is an amazing creative talent," says Val Yakovchik, founder and chief executive officer, MoxieLash. "He exemplifies authenticity, determination and perseverance and we align on our brand mission of living our lives unapologetically. We are excited to partner with Frankie and to continue delivering on our mission via our lash innovation with this special edition Pride Kit.”
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