Working with master licensing agency for EMEA, The Point.1888, Moonbug Entertainment is bringing its brands to Asda with front-of-store products and activations.

License Global

December 6, 2021

1 Min Read

After signing 66 licensees across EMEA for “Cocomelon,” The Point.1888 is bringing Moonbug Entertainment brands “Blippi” and “Cocomelon” to 453 ASDA stores across the U.K. with dual-branded activations.   

“When it comes to the launch of soft lines across ‘Blippi’ and ‘Cocomelon,’ the George and Asda buying teams have been excellent supporters of the Moonbug brands,” says Hannah Stevens, head, retail, The Point.1888. “It had a strong apparel launch in Q2 and has carried lines throughout the year, so it seems fitting that it should end the year with a bang. George at Asda will have a fantastic range of products and designs available for their customers in the lead up to Christmas.” 

“We’re really excited to partner with The Point.1888 and Moonbug to bring this collaboration to the market across George and Asda,” says Jenna Perry, buying expert, George at Asda. “‘Blippi’ and ‘Cocomelon’ resonate well with our pre-school customer and this launch will be great to showcase the licenses just in time for Christmas.” 

“At Moonbug Entertainment we pride ourselves on developing world-class partnerships with retailers that share our vision in creating amazing products that bring joy to kids and families,” says Ryan Gorman, global head, retail development, marketing, Moonbug Entertainment. “The partnership with George at Asda is a prime example of best-in-class collaboration. We are elated to work together with the entire team at Asda to bring joy to all families this holiday season.” 

The cross-category George at Asda activation is an exclusive collaboration to create branded daywear and nightwear, accessories, bags, toys and footwear. 

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License Global

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