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June 22, 2022
The Minions, in collaboration with Universal Brand Development, have teamed with graphic artist, Verdy, founder of streetwear labels, Girls Don’t Cry and Wasted Youth, to launch the Verdy x Minions capsule collection, now exclusively at Universal Studios Hollywood, and at Universal Studios Japan beginning June 24.
“I’m happy to continue my relationship with Illumination’s Minions,” says Verdy. “Having my character, Vick, made into a mascot and interacting with the Minions characters at the Universal Studios theme parks in Hollywood and Japan seems unreal. It is a dream come true.”
The Verdy x Minions collection reunites the Minions with Verdy’s signature character, Vick, after a sell-out collaboration between the two in 2020. The limited run will feature T-shirts, hoodies, long-sleeve shirts, hats, accessories and skate decks brought to life with graphics featuring new Minion, Otto, paired as a duo with Vick. Additional designs include the Minions featured on long-sleeve tees, as well as graphic tees and jackets with a re-imagined design of Verdy’s yellow rose in a can with the Minions creating mayhem around it.
“Illumination’s Minions are global icons, and they’ve profoundly influenced pop culture and fashion worldwide,” says Scott Schiraj, director, franchise management, Universal Brand Development. “Our first Verdy x Minions collaboration sold out in under 60 seconds. With fans asking for more, we’re thrilled to collaborate with Verdy on a new capsule inspired by ‘Minions: The Rise of Gru’ and have strategically partnered with our Universal Studios theme parks in Hollywood and Japan to exclusively launch the collection – super serving fans with early access to these coveted limited-edition drops.”
Verdy x Minions is now available exclusively at Universal Studios Hollywood, and at Universal Studios Japan beginning June 24, with a special limited-edition launching on Verdyxminions.com on July 1, the same day “Minions: The Rise of Gru” arrives in theaters.
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