The heritage brand brings the character to life in new children’s wear collection.

License Global

February 22, 2022

1 Min Read
Two "Miffy" sleepsets from Hanna Andersson
Hanna Andersson

Children’s clothing brand Hanna Andersson has launched an exclusive “Miffy “capsule collection, available now. Inspired by the character Miffy, and available in bright, multi-color patterns and prints. 

“For decades, “Miffy” has brought a sense of joy to homes around the world, as many children can identify with her imaginative nature and positive attitude, making “Miffy” the perfect companion to life’s adventures,” says Kara Carter, chief product officer, Hanna Andersson. “’Miffy’s’ love of life and embracement of new experiences aligns seamlessly with our mission to outfit the adventures of childhood every day, and this capsule collection celebrates this globally-recognized, diverse character with playful designs that kids will love.” 

Hanna Andersson’s “Miffy” capsule collection features a shared design aesthetic. Miffy and friends are integrated into Hanna Andersson’s silhouettes in prints featuring the character. Designed in-house, the collection fits a range of ages, including cotton sleep options for babies and short and long sleeve pajama sets for toddlers and kids. The capsule also provides pieces for everyday play, including graphic tees, printed leggings and made-for-play dresses. The entire collection features three prints in Hanna Andersson’s classic designs and quality. 

“Hanna Andersson and “Miffy” are a perfect partnership, representing the timeless simplicity and joy of childhood and embracing both brands’ long history of trusted product creation,” says Marja Kerkhof, managing director, Mercis, the “Miffy” brand’s worldwide licensor. “This wonderful new collection underscores the ongoing appeal of “Miffy” to parents across the world and the unwavering popularity of Hanna Andersson’s high-quality children’s clothing.” 

The capsule collection is available for purchase online exclusively at

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License Global

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