“For decades, “Miffy” has brought a sense of joy to homes around the world, as many children can identify with her imaginative nature and positive attitude, making “Miffy” the perfect companion to life’s adventures,” says Kara Carter, chief product officer, Hanna Andersson. “’Miffy’s’ love of life and embracement of new experiences aligns seamlessly with our mission to outfit the adventures of childhood every day, and this capsule collection celebrates this globally-recognized, diverse character with playful designs that kids will love.”
Hanna Andersson’s “Miffy” capsule collection features a shared design aesthetic. Miffy and friends are integrated into Hanna Andersson’s silhouettes in prints featuring the character. Designed in-house, the collection fits a range of ages, including cotton
“Hanna Andersson and “Miffy” are a perfect partnership, representing the timeless simplicity and joy of childhood and embracing both brands’ long history of trusted product creation,” says Marja Kerkhof, managing director, Mercis, the “Miffy” brand’s worldwide licensor. “This wonderful new collection underscores the ongoing appeal of “Miffy” to parents across the world and the unwavering popularity of Hanna Andersson’s high-quality children’s clothing.”
The capsule collection is available for purchase online exclusively at
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