MGM, Off White Wear ‘Blue Velvet’ Fashion Line

The Off White fashion collaboration debuted at Paris Fashion Week and is set to hit retail later this year.
License Global

March 9, 2020

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Italian luxury label Off White debuted their new “Blue Velvet”-inspired fashion line on the runway at Paris Fashion Week, a collaboration with Metro Goldwyn Mayer Studios.

The line features a midnight blue, off-the shoulder gown with silver chainmail belt complemented by scalloped blue velvet heels, a silver embellished blazer, cerulean blue leather trousers and a silver sequin, asymmetrical gown paired with midnight blue velvet scalloped heels.

“Off White is one of the most influential fashion labels on the market right now and is universally recognized for its unexpected and fresh designs,” says Robert Marick, executive vice president global consumer products and experiences, MGM.  “We knew they would have an artful take on ‘Blue Velvet’ and are thrilled with the line they’ve created, which really captures this amazing film in an authentic and unique way.”

The collaboration with Off White is part of MGM’s growing licensing program to leverage its library of more than four thousand films,

along with their trademark lion logo, to create programs around trending genres (Horror, Sci-Fi), anniversaries (45th anniversary of ‘

Rocky

,’

 

20th anniversary of ‘Legally Blonde

), and more.

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