Merchantwise Secures First 'Call of Duty' Fashion Collection with Culture KingsMerchantwise Secures First 'Call of Duty' Fashion Collection with Culture Kings

Merchantwise has obtained the first "Call of Duty" streetwear fashion collection with global streetwear brand, Culture Kings. Fusing fashion and gaming cultures, the line of "Call of Duty" streetwear statement pieces recently launched at Culture Kings in Australia, New Zealand and the U.S.   

The unisex Culture Kings collection is inspired by "Call of Duty's" two decades in the gaming world. Timed to the release of "Call of Duty: Black Ops 6," the Culture Kings range features six graphic soft premium cotton tees and a sweatshirt hoodie all with designs inspired by iconic titles from "Call of Duty: Modern Warfare" to "Call of Duty: Black Ops."   

Each statement piece draws on fan-favorite moments of the franchise, including the "Call of Duty Modern Warfare" 25 Streak T-shirt with its iconic reference to Killstreaks in "Modern Warfare 2" and the "Call of Duty Modern Warfare 2" T-shirt which is decorated with one of the franchises' most iconic catchlines, "Stay Frosty."  

 "Having just launched, this ‘Call of Duty’ range for Culture Kings is already an incredible success," says Patrick Lynam, licensing director, Merchantwise. "We brought together two powerhouse brands who each share a passion for innovation and cultural impact to create a collection that taps into gaming while embracing contemporary streetwear. By doing so, we have connected two distinct but highly engaged consumer bases at an exciting time for the 'Call of Duty' brand with the recent release of 'Call of Duty: Black Ops 6.'" 

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