Merchantwise Licensing Secures the Oodies for Emoji 

The Valentine's Day partnership launches this month. 
License Global

February 3, 2022

The Oodies and Emoji collection, which feature the peach emoji and the eggplant emoji, respectively.

Merchantwise Licensing has secured a Valentine's Day partnership with The Davie Group's Oodies for Emoji-The Iconic Brand.  

As the Australian licensing agent for Emoji, Merchantwise Licensing has brought together the two brands for a Valentine's Day collection for adults.  

The range launches this month in time for Valentine's Day, featuring the eggplant emoji for the men's Oodie design and the peach emoji for the female Oodie. The apparel can be found via and for sale across the Australia/New Zealand, European and U.K. regions.   

To complement the Emoji-The Iconic Brand X Oodies collaboration, the deal also sees The Davie Group launching a range of emoji brand socks and underwear in the coming months.   

"The Davie Group is very excited to be partnered with the global icon that is emoji- The Iconic Brand," says David Fogarty, founder, The Davie Group. "We have some fantastic product in development and look forward to sharing it with the world throughout 2022."  

"We are pleased

to have partnered the much-loved emoji brand with The Davie Group's Oodies for this playful Valentine's range," says Kerryn McCormack, general manager – licensing, Merchantwise Licensing. "Emoji- The Iconic Brand continues to be a very popular brand here in Australia and New Zealand as well as around the world, so we anticipate this collaboration will be a resounding success."  

"We can't wait to see the eggplant and peach emoji brand icons come to life on Oodies for Valentine's Day," says Marco Huesges, chief executive officer and founder, the Emoji Company, added: We are thrilled to be partnering with The Davie Group for this fun collection and look forward to the roll-out of some great Emoji-branded underwear and socks for the family."    


Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.