Merchantwise Announces Team Australia Official Apparel and Merchandise Collections

Merchantwise has announced a deal that will see Team Australia official apparel and merchandise collections land in Australian retailers ahead of this year’s Paris 2024 Olympic Games.

The officially licensed range for men, women and kids also includes accessories, kids’ activity books, plush, drinkware, sporting goods, partyware, costume and memorabilia.

“We are incredibly proud of this extensive Team Australia apparel and merchandise program,” says Kerryn McCormack, managing director, Merchantwise. “With our partners Designworks, Headstart, Scholastic, Zak Australia, Hunter Leisure and Trofe we have developed a number of high-quality fashionable apparel and accessory pieces for key Australian retailers and the Australian Olympic Committee Official Online Store.

“We are beyond excited to be bringing iconic Looney Tunes characters including Bugs Bunny, Daffy Duck and Tweety to exclusive ranges for BIG W and the Australian Olympic Committee Official Online Store – we are absolutely certain these are going to be very popular with Australian families.  Whether Aussies are cheering from the stands or from their living rooms they are sure to be wearing the green and gold with pride.”

Merchantwise, together with Warner Bros. Discovery Global Consumer Products and local partners, including Designworks, Headstart and Scholastic Australia, have brought to life a Looney Tunes x Team Australia range exclusively for Australian retailer BIG W. Capturing the fun and energy of the Looney Tunes characters as they celebrate the spirit of the Olympics the collection includes limited-edition apparel for the entire family plus plush toys and kids activity books. This vibrant collection captures favorite Looney Tunes characters - Bugs Bunny, Daffy Duck, Tweety, and more - decked out in Team Australia gear.

Related:Warner Bros. Drops Looney Tunes Team USA Apparel

The Australian Olympic Committee Official Online Store will also carry its own exclusive selection of youth and adult apparel pieces from the Looney Tunes x Team Australia collection which has been developed by Warner Bros. Discovery Global Consumer Products and Designworks.

Merchantwise has also partnered with Designworks to create a broad apparel and accessories licensing program including a unique Boxing Kangaroo range for adults and youth exclusively for the Australian Olympic Committee’s Official Online Store featuring tees, hoodies and cap and beanie.

An adult size Boxing Kangaroo Inflatable Costume and weighted Boxing Kangaroo Inflatable Boxing Bag both available from BIG W have also been created for Aussies to show their national pride.

Designworks has also been appointed by Merchantwise to develop a Team Australia apparel and accessories range for Australian retailer, Kmart. The unisex collection for adults and youth includes Team Australia pocket hoodie, adult Australia Team Camp crew neck and an adult Team Australia crew tee. The collection also includes a unisex green cap and a gold, double-sided scarf.

An official Team Australia collection has also been developed by Merchantwise with Designworks, Zak Australia, Headstart, Scholastic, Hunter Leisure and Trofe for Lagardere Airport stores, Australia Post stores and the Australian Olympic Committee Official Online Store. The Lagardere Australian Olympic Family core range includes tees, polo shirts, pocket hoodies, bike shorts, sweat shorts and track pants. Along with the apparel collection the Lagardere Australian Olympic Family collection includes themed drinkware, plush, publishing, mini soccer balls, bounce balls and keyrings.

 Exclusive partyware is available from LOMBARD The Party People and a commemorative Team Australia birth certificate has been developed in conjunction with NSW from Births, Deaths and Marriages NSW. During and after the 2024 Paris Olympics, official memorabilia will range from gold medalist winner Medalist collectibles to honor Team Australia.