Mattel has announced that Mattel Creations, the company’s design collaboration and direct-to-consumer platform, is adding to its growing list of creators with a unique Hot Wheels collectible honoring Gucci’s 100th anniversary. The limited-edition Hot Wheels x Gucci Cadillac Seville, inspired by a scale model of the legendary “Seville by Gucci” Cadillac – a paradigmatic expression of late 1970s flair and testament to the Maison’s forward thinking – will be available on the Mattel Creations website and at select Gucci stores worldwide starting Oct. 18.
“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” says Richard Dickson, president and chief operating officer, Mattel. “We are thrilled to celebrate and honor Gucci’s incredible 100th milestone with an artistic take on a limited-edition Hot Wheels, reinforcing the significance of Toys as Art.”
The partnership pays homage to the original 1970s collaboration between Gucci and General Motors to create the Cadillac Seville designed by Gucci. Introduced on the 1978 Cadillac Seville, the Gucci package was intended to add legendary Italian styling to the Detroit luxury automobile. The cars offered drivers a vinyl top covering only the “C-pillar” and featured the interlocking double “G” crest, a gold Gucci hood ornament, gold Gucci emblems on the wheels, front fenders and a C-pillar and Gucci’s Web stripes across the rear trunk.
The 1982 Cadillac Seville plays into the current 1980s and 1990s Radwood custom car movement expanding across the globe. Outfitted in the classic Gucci logo and interlocking GG pattern, the 1:6 scale interior features details true to the life-size vehicles, such as gold piping on the seats. Featuring packaging designed and produced by Gucci, the vehicle comes in its own display case.
Starting Oct. 18, the Hot Wheels x Gucci 1982 Cadillac Seville will be available on creations.Mattel.com and Gucci.com and rolling into Gucci selected stores in New York, Beijing, Seoul and Tokyo, as well as the Gucci Cartoleria in Milan and the Gucci Circolo in London, Berlin and Milan.