“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” says Richard Dickson, president and chief operating officer, Mattel. “We are thrilled to celebrate and honor Gucci’s incredible 100th milestone with an artistic take on a limited-edition Hot Wheels, reinforcing the significance of Toys as Art.”
The partnership pays homage to the original 1970s
The 1982 Cadillac Seville plays into the current 1980s and 1990s Radwood custom car movement expanding across the globe. Outfitted in the classic Gucci logo and interlocking GG pattern, the 1:6 scale interior features details true to the life-size vehicles, such as gold piping on the seats. Featuring packaging designed and produced by Gucci, the vehicle comes in its own display case.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.