The products are available now.

License Global

October 2, 2020

1 Min Read

Banijay has commissioned “MasterChef” U.K. finalist Claire Fyfe to produce a range of products to be sold on the “MasterChef” store on Amazon.

Banijay is appearing at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

The “MasterChef by Claire Fyfe” range is inspired by her “MasterChef” journey and represents her favorite ingredients during her time on the show including rhubarb, pineapple and mackerel. Each of the creative and bold block prints have been hand crafted by Fyfe from potatoes and rhubarb stalks. The range includes aprons, tea towels, coasters and placemats, lunchboxes, premium water bottles, mugs and ceramic trivets.

“I’m absolutely thrilled to be collaborating with the ‘MasterChef’ brand by personally creating a range of textiles and homeware products,” says Fyfe. “The designs represent my most-loved ingredients from the show and evoke wonderful memories of my ‘MasterChef’ journey. I’m passionate about developing fun prints for the kitchen, and that’s exactly what I wanted to showcase in these products. I hope consumers love these products just as much as I do.” 

The products are available now.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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