Marc Jacques Burton Speed Into 'Sonic the Hedgehog' Streetwear Collab

"Sonic the Hedgehog" is getting luxurious.

License Global, Content Editor

February 1, 2022

1 Min Read
The Sonic and Marc Jacques Burton collaboration, featuring the hedgehog video character on T-shirts, caps and beanies
SEGA/MJB

SEGA video game character "Sonic the Hedgehog" and British fashion house Marc Jacques Burton (MJB) are teaming up for a luxury streetwear collection. 

The collection includes MJB's signature pieces such as punk stitched hoodies, T-shirts, caps and beanies, at premium pricing. 

Hand-drawn prints have been used throughout the collection. Designed by MJB's studio and crafted by dedicated ateliers in Italy, the collection has launched exclusively at London's Selfridges in the store's first-floor luxury menswear department. Until May, it will roll out to Flannels, Harrods, and Riccardi stores. 

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Sonic the Hedgehog

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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