SEGA video game character "Sonic the Hedgehog" and British fashion house Marc Jacques Burton (MJB) are teaming up for a luxury streetwear collection.
The collection includes MJB's signature pieces such as punk stitched hoodies, T-shirts, caps and beanies, at premium pricing.
Hand-drawn prints have been used throughout the collection. Designed by MJB's studio and crafted by dedicated ateliers in Italy, the collection has launched exclusively at London's Selfridges in the store's first-floor luxury menswear department. Until May, it will roll out to Flannels, Harrods, and Riccardi stores.
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