Manic Panic and Smiffys Renew PartnershipManic Panic and Smiffys Renew Partnership

In 2020, Manic Panic, a beauty boutique, first partnered with Smiffys, a U.K. wholesale manufacturer. At that time, they created six wig styles in 15 colorways.  

“Our first collection with Manic Panic has been a great success and we can’t wait to release the new designs,” says Dominique Peckett, director, Smiffys.With the success of the first partnership, the companies have joined forces again. “We are so excited about this latest collaboration with Smiffys,” says Tish Bellomo, co-founder, Manic Panic.  

The licensing agreement between Smiffys and Manic Panic was brokered and is managed by Manic Panic’s exclusive licensing agency, Pacific Swell Brands. 

The new line will add 14 dress wigs to existing styles with new colorways found in the beauty boutique’s hair dye selection, including vibrant colors and pastels.  

“It has been a pleasure working with their team on these fabulous fun fashion wigs,” says Snooky Bellomo, co-founder, Manic Panic.The new wigs – Super Lizard, Rose, Creamtone Dreams, Lavender Mist, Fairy Queen and Misty Rainbow – are cruelty-free, can be restyled and allow customers the chance to try out new looks and color without commitment.