Manchester City Football Club has unveiled a new limited-edition product collaboration with esports organization FaZe Clan.
After formally announcing a strategic partnership at the start of the current season, City and FaZe Clan will extend their relationship into a second year with plans already in place for the 2020/21 season.
“Manchester City’s partnership with FaZe Clan has strengthened our extensive esports offering and allowed us to further explore how fans are experiencing football beyond the pitch," says Nuria Tarre, chief marketing officer, City Football Group. “Fans have embraced this partnership as it has allowed them to combine their passions for football and gaming in ways that have never been seen before in football. We have ambitious plans for the next year of our partnership, and we can’t wait to reveal these to fans in the coming months.”
The capsule collection merges Manchester City and FaZe Clan’s branding and crests and includes a t-shirt, hoodie, shorts and a collectable half-and-half scarf. FaZe and City have also teamed up with FaZe’s partner SCUF to create limited-edition FaZe x Manchester City-themed game controllers that will be given away to fans.
“Going into year two of our relationship with Manchester City, we expect great things ahead as we bring new opportunities and experiences for our collective communities of passionate fans,” says Lee Trink, chief executive officer, FaZe Clan.
The limited-edition product range launches at 8 p.m. BST on Tuesday June 23 and is available via www.FazeClan.com.