September 13, 2021
Footwear brand Mallet London, founded by entrepreneur Tommy Mallet, teams up with Australian knitwear brand COOGI for the next installment of a successful sneaker collaboration.
The brands' previous collaboration in 2019 featured an exclusive, limited-edition drop with two styles. The much-anticipated release sold out within an hour. This time around, the drop will consist of Mallet's new Cyrus sneaker swathed in COOGI'S trademark colorful knit. Due to COOGI'S unique patterning, no two pairs are alike.
"The first drop was such a great success, we had to bring it back in a bigger way," says Mallet. "Our Cyrus silhouette provides the perfect canvas for COOGI'S bold designs on knitwear."
COOGI'S recognizable multicolored swirls were first popularized during the ‘90s hip-hop scene. The Australian brand continues to have lasting appeal as new generations of consumers discover its significance in fashion history and find innovative ways to incorporate it into modern fashion.
The limited edition-styles, available in black or white, were released Sept. 11 and are available for purchase at Mallet.com and Saks Fifth Avenue.
The collaboration is part of a busy year for Mallet London in the midst of its major global expansion including recent launches at Saks Fifth Avenue in the U.S., Harry Rosen in Canada, David Jones in Australia and a pop-up shop on London's famous Carnaby Street.
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