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MAGIC 2020: A Look at the Show Floor of Fashion’s Biggest Tradeshow

License Global takes an inside look from the show floor at fashion trade show MAGIC 2020.

MAGIC is the most comprehensive fashion marketplace in the U.S., showcasing women’s and men’s apparel, footwear, accessories and sourcing resources from around the world.

Inaugurated in 1933, the biannual fashion trade show made its way to Las Vegas in 1989 and has helped spawn multiple fashion collaborations ever since.

Fashion collaborations are massive in the licensing industry, so it’s no surprise that MAGIC is just as huge of a licensing event as it is a fashion event. MAGIC’s impact on the licensing industry makes it a must-attend event for those venturing out into apparel and accessories licensing.

From Feb. 5 through Feb. 7, which marked the first iteration of the trade show this year, License Global was on-hand to capture the sights and sounds from the show floor. Here are some of the images that really captured the magic of MAGIC.

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