Madhappy, Juicy Couture Unveil Limited Collaborative Collection

Madhappy and Juicy Couture have teamed up to launch a limited-edition apparel collection that reimagines Los Angeles style for a new generation. The 15-piece lineup blends Madhappy’s brand essence with Juicy Couture’s nostalgic charm, offering unisex and women’s pieces designed with comfort and confidence in mind. 

The versatile collection celebrates both brands’ Los Angeles roots, combining Juicy Couture’s signature logos with Madhappy’s hand-stitch detailing. Key pieces include velour and fleece zip-ups, hoodies, track pants and sweatpants, as well as layering essentials like baby tees, long-sleeve baseball tees and trucker hats. The campaign pays homage to the oceanside spirit of Southern California, featuring Los Angeles native and influencer Olivia Jade. 

“Juicy Couture is an iconic brand,” says Noah Raf, co-founder, Madhappy. “We experienced its rise to fame first-hand growing up in Los Angeles. It’s been a privilege to work on this collection and inject Madhappy’s point of view into Juicy’s world.” 

The Madhappy & Juicy Couture collection will be available to purchase starting Jan. 9 at 9 a.m. PST, exclusively on Madhappy.com and in Madhappy retail locations.