MadaLuxe Group has launched a licensing arm that will be led by Steven Barbery, who has been promoted to the newly created role of president, licensing and timepieces.

The group’s licensing division will focus on acquiring the worldwide exclusive licensing rights for all fashion categories from leading global luxury brands.

“Steven Barbery has continually proven his skill and vision by building our timepieces business to its current position as the largest distributor of luxury fashion Swiss Made watches in North America,” says Adam Freede, chief executive officer, MadaLuxe Group. “He has been promoted to this new role to continue leading that growth and to oversee all operations of our MadaLuxe licensing arm in addition to MadaLuxeTime.com, our full-price ecommerce channel for timepieces, which will grow into a multicategory full-line business. We’re extremely confident in his ability to advance our business as we continue to expand into new categories and areas of operation.”

Barbery joined MadaLuxe in 2017 to establish a watch division when the company acquired the exclusive distribution rights for Versace, Salvatore Ferragamo and Versus Versace watches. He created a distribution strategy that paralleled the parent brands’ strategies and expanded distribution into Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Nordstrom and other fine and luxury watch stores. In 2019, MadaLuxe acquired the North America distribution rights for Fendi Timepieces.

Prior to joining MadaLuxe, Barbery served as vice president luxury brands at Fossil, Inc., for Burberry, Michele and Zodiac watches globally. He also served as Fossil’s vice president, retail sales for North America and launched Tom Ford for Marcolin Eyewear during his tenure in the role. He holds a BS in Business from Washington and Lee University.