Mad Engine has recently named James Wolfe as senior vice president, design, Men's, Boy's, Accessories and Brands Division. 

In his new role, Wolfe will oversee and manage all aspects of the design and creative for Mad Engine's Men's, Boy's, Accessories and Brands division.

"James is one of the best creatives in the industry,” says Dean Allen, chief merchandising officer, Mad Engine. “Mad Engine is thrilled to add another great talent to our lineup. James understands all aspects of the industry, production, creative, design, brands, properties and licensing. His skill set is impressive. With James, Gina [Cappi senior vice president Girl, ITG, ITB], Sara [Scargall, senior vice president, Women’s], and so many others, Mad Engine truly has the most talented and deepest creative team in the industry." 

Wolfe has more than twenty years' experience overseeing creative and design, building brands and working with licensors, retailers and manufacturers. He has led creative departments in the license and private brand space over the past 13 years, including with Mad Engine from 2014 through 2016.

"I have been very impressed with Mad Engine's ability to identify 'hot' IP and how it has diversified its business from direct-to-consumer, specialty and mass across multiple product categories," says Wolfe. "It is clear to me how it has become a leader in the space. I am extremely excited about my new role and an opportunity to work with such a talented team."