Musician and actor Machine Gun Kelly (Colson Baker) has debuted UN/DN LAQR, a genderless nail polish collection. UN/DN LAQR was conceptualized, developed and launched in partnership with Unlisted Brand Lab, a brand incubator.
Baker created UN/DN LAQR to share a message of non-conformity and self-expression, using color without commitment.
"I don't like to just stop at clothes when it comes to expressing who I am," says Bak. "Nail polish serves as a true vessel of self-expression – I can express myself one way today and do it all again tomorrow with something different. When I do my nails, that's me wearing my own thoughts and making a statement. To me, polish is not just a color; it's an intention. Every color has a purpose."
The launch features an assortment of 10 colors and five topcoats. The collection includes neutrals and pastels mixed with pop hues and specialty topcoats, including three paint splatter polishes. All shades boast 9-free, vegan and cruelty-free status.
In addition to the individual shades, UN/DN LAQR is dropping eight curated trio sets and three polish kits.
"We started Unlisted Brand Lab to incubate the next generation of brands – breaking perceptions and disrupting category generalizations," says Candy Harris, founder and chief executive officer, Unlisted Brand Lab. "It's been an honor to work with Machine Gun Kelly to transcend the nail polish category and foster a cultural shift that has been a long time coming. This is just the beginning; we are setting out to bring a new voice to beauty with a lifestyle brand that will spark a conversation well beyond the color drops."
UN/DN LAQR is now available on https://undnlaqr.com/.