M&M’S, kate spade new york Announce Candy-Inspired Collection

 M&M’S, the Mars chocolate candy brand, and fashion brand, kate spade new york, have unveiled a limited-edition collection of candy-themed handbags, jewelry and accessories. The pieces are inspired by M&M’S well-known packaging and colorful candy shells. The whole capsule embodies the playfulness and bold twists kate spade new york designs are known for.  

Featured in the collection is the M&M’S x kate spade new york Embellished Smooth Leather 3D Crossbody and Chain Coin Purse, available in the candy’s color pallet. Also in the collection is the M&M’S x kate spade new york Embellished Patent PU 3D Crossbody and Packet Key Fob, which takes after the classic Peanut M&M’S packaging. The M&M’S x kate spade new york Jewelry will include bracelets, earrings, necklaces, charms and stackable rings that are a nod to the candy’s recognizable shape. 

M&M's x kate spade new york Smooth Leather Crossbody in Brown

“The M&M’S brand has long been committed to bringing people together through colorful fun,” says Jane Hwang, general manager global, M&M’S. “Partnering with a brand like kate spade new york, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favorite brands in an iconic new way.” 

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“kate spade new york has always been rooted in joy through personal style and self­expression, with products that deliver vibrant pops of color, playful patterns and dimensional textures,” says Charlotte Warshaw, vice president, Americas wholesale, global licensing and collaborations, kate spade new york. “This iconic collaboration with M&M’S delivers just that and does so in a way that puts front-and-center our Gen Z customer.” 

Starting Nov. 1, the limited-edition M&M’S x kate spade new york collection will be available at select M&M’S and kate spade new york stores, select department stores and at MMS.com and Katespade.com. 

The partnership was brokered by Brand Central.