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Lowe’s Takes Fashion Week with Designer Collab

Jason Wu, Rebecca Minkoff and Christian Siriano have joined Lowe’s to create fashionable home styles.

In honor of New York Fashion Week, designers Christian Siriano, Rebecca Minkoff and Jason Wu have teamed up with home improvement store Lowe’s for a collection of hand-picked items.

As part of the partnership, the designers’ curated collections will serve as the backdrop for their runway shows.

“I have always loved interior design,” says Wu in an interview with HFN. “I am very proud to partner with Lowe’s to curate a series of interior décor ideas that will inspire great spaces.”

The announced handpicked items are inspired by each designer’s definition of home and will be unveiled Sept. 8.

“The intersection between home and style has never been more prevalent than it has this year, and partnering with some of the world’s most modern and visionary leaders of fashion to demonstrate how everyone can bring fashion ‘home’ is very exciting to us,” adds Marisa Thalberg, chief brand and marketing officer, Lowe’s, in the HFN interview. “We hope that seeing how these designers express themselves and bring their ultimate runway visions to life through the world of products we sell every day at Lowe’s will be inspiring to people everywhere to feel they can do the same.”

For the Jason Wu brand, the Lowe’s deal comes on the heels of a recent kitchenwear partnership with Brizo.

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