Long-Time Reebok Exec, Todd Krinsky, Named New CEO

30-year veteran of Reebok is taking the reins.
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License Global

September 7, 2022

Todd Krinsky.
Todd Krinsky.Reebok

Sparc Group, a lifestyle brand operating company, has announced it has appointed Todd Krinsky as the new chief executive officer of


. Krinsky succeeds Matt O’Toole, who has been leading Reebok for more than 15 years and will be joining

Authentic Brands Group

, owner of the Reebok brand, in 2023. 

Krinsky, a 30-year veteran at Reebok, has been a member of the brand’s senior leadership team for more than a decade. In his new role, Krinsky will lead the team in implementing Reebok’s growth strategy. 

Krinsky most recently served as senior vice president, Reebok Design Group, Reebok’s global hub for product design, development and innovation. In this role, Krinsky led all aspects of product management, design and go-to-market, creating the global range of footwear and apparel for Reebok’s operating partners. During his tenure at Reebok, Krinsky has held numerous positions across product development, merchandising and management, sports and entertainment marketing and business unit and category

leadership. Krinsky has also led the growth of Reebok’s Classics business, built around a renewed focus on Reebok models such as the Classic Leather and Club C. Under his leadership, Reebok’s Classics business has experienced consistent growth worldwide.  

“I am excited to step into my new role as CEO of a brand and business that I have had the honor of building and growing for over three decades,” says Krinsky. “When I walked through the doors on my first day as a Reebok intern, I was immediately awestruck by the brand’s dedication to innovation and authenticity. I look forward to working with the entire Reebok team to unleash the full potential of Reebok worldwide.” 

Sparc Group also announced two members to the senior leadership team at Reebok. Erika Swan, who has been promoted to senior vice president, global operations and sourcing, Reebok Design Group, will be responsible for the build-out of Reebok’s global operations team, which ensures the delivery of products to partners and consumers around the world. John Moore, recently promoted to senior vice president, U.S. commercial market, has been pivotal in leading Reebok’s store strategy across the U.S and will now be responsible for expanding the brand’s distribution across the country. Krinsky will continue to be based at the brand’s Boston, Mass., headquarters and report to Marc Miller, chief executive officer, Sparc Group. 

“Preserving Reebok’s core values was an important focus as we enhanced the brand’s senior leadership team,” says Miller. “Todd is a product visionary who brings tremendous credibility in the athletic industry, and we are confident that he will usher in the next wave of Reebok’s expansion. We also want to thank Matt for leading the Reebok brand and team, as well as delivering the Unleashed strategy, which has created a strong foundation for future growth.” 

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