The Licensing Mixtape S3 E7: Bioworld Takes on Optimism in Licensing

Jennifer Staley and Beth Taylor of Bioworld share what keeps the team positive and optimistic – and why it’s so important for licensing success.

License Global

September 10, 2021

The newest episode of The Licensing Mixtape is out now and features Jennifer Staley, vice president, licensing, and Beth Taylor, licensing director, Bioworld Merchandising, as they discuss how Bioworld cultivates happiness and self-expression.

From how the Bioworld team spreads positivity among one another to how they spread it in the industry, the team hopes to inspire success among industry professionals while building their own licensing programs with enthusiasm.

The Licensing Mixtape

S3 E7: Bioworld Presents... Cultivating Happiness

“We all need a little more positivity and optimism in our lives,” says Jason Mayes, director, marketing and intellectual property, Bioworld Merchandising. “Bioworld is proud to be able to cultivate that in our team members.  Bioworld is built on Fandom.  It’s our lifeblood. To us - It’s all about self-expression and the fans.  If were not representing and serving the fans around the world, we’re not succeeding in our mission. Here’s to all our partners

helping us cultivate self-expression and joy across the world to all the fans!”