Jennifer Staley and Beth Taylor of Bioworld share what keeps the team positive and optimistic – and why it’s so important for licensing success.

License Global

September 10, 2021

1 Min Read

The newest episode of The Licensing Mixtape is out now and features Jennifer Staley, vice president, licensing, and Beth Taylor, licensing director, Bioworld Merchandising, as they discuss how Bioworld cultivates happiness and self-expression.   

From how the Bioworld team spreads positivity among one another to how they spread it in the industry, the team hopes to inspire success among industry professionals while building their own licensing programs with enthusiasm. 

The Licensing Mixtape · S3 E7: Bioworld Presents... Cultivating Happiness

“We all need a little more positivity and optimism in our lives,” says Jason Mayes, director, marketing and intellectual property, Bioworld Merchandising. “Bioworld is proud to be able to cultivate that in our team members.  Bioworld is built on Fandom.  It’s our lifeblood. To us - It’s all about self-expression and the fans.  If were not representing and serving the fans around the world, we’re not succeeding in our mission. Here’s to all our partners helping us cultivate self-expression and joy across the world to all the fans!” 


To learn more about Bioworld’s approach to optimism, check out the latest episode of The Licensing Mixtape above, and subscribe to the podcast on iTunes ,  Google Podcasts,  Stitcher  and  Spotify . 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like