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The Licensing Mixtape Preview: Bioworld Takes on Optimism in Licensing

In an upcoming episode of The Licensing Mixtape, Jennifer Staley and Beth Taylor of Bioworld share what keeps the team positive and optimistic—and how loving their work inspires their success.

License Global

September 8, 2021

1 Min Read
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The newest episode of The Licensing Mixtape will feature Jennifer Staley, vice president, licensing, and Beth Taylor, licensing director, Bioworld Merchandising, as they discuss how Bioworld cultivates happiness and self-expression. 

“We all need a little more positivity and optimism in our lives,” says Jason Mayes, director, marketing and intellectual property, Bioworld Merchandising. “Bioworld is proud to be able to cultivate that in our team members. Bioworld is built on Fandom. It’s our lifeblood. To us – It’s all about self-expression and the fans. If we're not representing and serving the fans around the world, we’re not succeeding in our mission. Here’s to all our partners helping us cultivate self-expression and joy across the world to all the fans!” 

 

To hear more about Bioworld’s approach to optimism, check out the latest episode of The Licensing Mixtape, out Sept. 13.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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