The Licensing Mixtape Preview: Bioworld Takes on Optimism in Licensing

The newest episode of The Licensing Mixtape will feature Jennifer Staley, vice president, licensing, and Beth Taylor, licensing director, Bioworld Merchandising, as they discuss how Bioworld cultivates happiness and self-expression. 

“We all need a little more positivity and optimism in our lives,” says Jason Mayes, director, marketing and intellectual property, Bioworld Merchandising. “Bioworld is proud to be able to cultivate that in our team members. Bioworld is built on Fandom. It’s our lifeblood. To us – It’s all about self-expression and the fans. If we're not representing and serving the fans around the world, we’re not succeeding in our mission. Here’s to all our partners helping us cultivate self-expression and joy across the world to all the fans!” 

To hear more about Bioworld’s approach to optimism, check out the latest episode of The Licensing Mixtape, out Sept. 13.