CHI’s Dr. Farouk Shami, and LG's team of engineers have created a color machine called The LG CHI Color Master Factory  

The patent pending, digitally controlled color customization system has 30,000 recommended formulations with the possibility to create unlimited color formulations with exact precision.  

The LG CHI Color Master Factory is also environmentally conscious, cutting waste reduction by 30% and tracking colors dispensed for inventory purposes. It has built-in sensors and a scale to measure for precise formulas. 

The system takes the guesswork out of hair color by offering limitless formulas for permanent, semi-permanent, and demi-permanent color formulations with ease to lift and tone up to three levels. It offers customized formulations, gray coverage, and tint back options with 108 shades plus eight additives selected from the color chart with color formulations that are ammonia and PPD free.  

“Farouk Systems is proud to continue our mission of Advanced American Technology for stylists to bring the artistry of hair color to life,” says Dr. Shami. “We are a company that has always based its success on innovation. Today, we bring you the LG CHI Color Master Factory that took over four years to develop. It [was] devised with passion and a desire to manufacture something that would revolutionize our industry."